Corporate branding for Sydney based financial and lifestyle planning company Wealthy & Wise. The brand strategy focused on the unique 'four facet business' approach of W&W which is presented in the 4 coloured geometric design. The logo mark uses 2 W's to form the facets of a diamond, a reference to wealth and the luxury that comes with financial security.
Overall the visual identity presents W&W as a professional, trustworthy and approachable institution. Balancing traditional design with bold colours and modern typography to appeal to both young and the more mature.