Re-brand for cryotherapy clinic Subzero, a company previously focused on offering therapy to assist in the recovery of athletes.

 

LOGO DESIGN . VISUAL IDENTITY . BRAND STRATEGY . CREATIVE DIRECTION 

 
 
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With the core objective being to broaden their demographic by offering cryotherapy as a beauty treatment, a solution to chronic pain as well as general recovery a softer, more inclusive visual identity was developed to appeal to a wider audience. 

 
 
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