The Dumpling Chef has traveled across China in search of the best dumplings. He now calls Australia home and is ready to show you what a master of dumplings is really made of.

LOGO DESIGN . VISUAL IDENTITY . ILLUSTRATION . BRAND STRATEGY . CREATIVE DIRECTION . WEB DESIGN

 
 
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A rebranding project for growing a dumpling chain in Melbourne. The story of the traveling Dumpling Chef is brought to life with a series of hand drawn illustrations. Giving a nod to iconic Chinese landmarks, people and food while showing the Dumpling Chef as an innovative and modern brand steeped in tradition.

 
 
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