Remembering a time when things were done right. When things were good, when customer service was a given, products were made from quality materials, there were still new places to explore, and life was new and exciting. This is when American BBQ was done the right way.   

 

LOGO DESIGN . VISUAL IDENTITY . BRAND STRATEGY . NAMING . CREATIVE DIRECTION . ART DIRECTION . MARKETING COLLATERAL . WEB DESIGN

 
 
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The re-brand of Brisbane restaurant institution; The Smoke BBQ into Charcoal Johnson. Creative direction, brand strategy and the development of a new visual identity saw Charcoal Johnson come to life as a vibrant brand that pays homage to it’s American BBQ roots. 

 
 
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