Aunty Franklee, a re-incarnation of popular Malaysian food chain SugarBun was rebranded to create a unique impact on the Melbourne restaurant scene. 

 

LOGO DESIGN . VISUAL IDENTITY . BRAND STRATEGY . CREATIVE DIRECTION . ART DIRECTION . MARKETING COLLATERAL . ILLUSTRATION . WEB DESIGN

 
 
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The project included an entire brand strategy, creative direction and the development of a visual identity rolled out over a number of touchpoints including: core stationery, menu design, signage and web design. 

 
 
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FOOD PHOTOGRAPHY BY DARRELL SIN