Aunty Franklee, a re-incarnation of popular Malaysian food chain SugarBun was rebranded to create a unique impact on the Melbourne restaurant scene.
LOGO DESIGN . VISUAL IDENTITY . BRAND STRATEGY . CREATIVE DIRECTION . ART DIRECTION . MARKETING COLLATERAL . ILLUSTRATION . WEB DESIGN
The project included an entire brand strategy, creative direction and the development of a visual identity rolled out over a number of touchpoints including: core stationery, menu design, signage and web design.
FOOD PHOTOGRAPHY BY DARRELL SIN